Mashups, SOA and Power

There's much talk of Mashups across the industry. Various people are of the opinion that this is how SOA is supposed to be and that may be so. In which case, it's very interesting to watch the issues that are surfaced because they are likely to affect enterprises as they attempt to adopt similar philosophies. I had been discussing mashups over lunch with a couple of colleagues (Nigel Warren and Jonathan Woolf) and suggested that whilst mashups might be technically cool and/or fun, the real power was with the entities providing those mashups with their data/services. This is because the supplying entities can shred a mashup in a variety of ways - they might change their data formats, they might change their API's, they might go out of business. They might even aggressively defend their data against such creations by blocking access at the firewall or asserting a licensing agreement etc.

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