Standards in microcontent publishing

Evan Prodromou has posted what I guess can be considered a call to action in regard to microformats and RDFa. Those are clearly two ways of solving the problem of microcontent publication, with RDFa bringing all the weight of RDF along with it. Evan’s concern is that they’ll end up competing and slowing the adoption of the technology. Probably a legitimate concern given the history of other recent W3C killer specs like XQuery and XML Schema. It actually makes me cringe to think about the presence of a W3C spec in this area. I think XQuery was the worst thing that could have happened to XML databases, it basically killed innovation and the stupid thing still isn’t done.

Microcontent publication is a new area, ripe for innovation and it’s WAY TOO EARLY to worry about standards. Standards will just ramp up the complexity and kill innovation. I keep seeing the argument that RSS and HTML became such a mess because there were no standards or whatever. I just don’t buy that as a problem. The only thing that matters in both of those cases is that they were both successful, broadly successful, hugely successful, massively successful in a way that almost no standardized technology has ever been successful. Are they a mess now? Yeah sure I suppose you could argue that, but so what! At least we got to the point where it actually makes sense to worry about that. If RSS had been based on a committee designed standard for syndication it would have never succeeded. And that isn’t just theory, there were committee designed specifications for that exact thing before RSS existed and now I can’t even remember what they were called.

As technologists we tend to get caught up in trying to avoid mistakes, and we look at things like RSS and HTML in retrospect and think of all the ways things could have been done better technically. However, in doing that we also tend to forget or simply miss the reason that we’re even in a position to look back on the successful technologies. So here’s my message to the other technologists working in this space. Ignore your desire for standards, it’s too early. The path to success is paved with published microcontent, real world microcontent. The format of the microcontent is unimportant, what’s important is that it simply exists, that people are actually publishing stuff in some structured form. Any structured form is better than no structured form. Once that happens and people are used to the idea and there’s at least some value there, then we can worry about real standards to take it to the next level. For now even the Microformats effort is almost pushing things in my opinion.

And I’ll also say this, if microcontent publishing requires people to understand anything about RDF, it’s game over, kaput, fini, forget about it. RDF is what eight, nine years old now and there’s still only a very small handful of people who actually understand it. Hmm, maybe there’s a reason for that. So put your resources, reifications and ontologies on the ground and take a step back.

It’s going to be a rowdy and wild time on the microcontent frontier and that’s just how it should be. So grab your six shooters, free your mind and shootdown the standards. Yee Haw!