Ericsson does not expect to generate income directly from
selling WAP services (apart from some niche applications that
require specialist expertise), but if WAP does become widely
available, Ericsson stands to gain real revenue from:
Ø Terminals, such as the
MC218 organizer, R320 WAP phone and R380 EPOC-enabled phone
Ø Infrastructure, such as
base stations, access routers, portals and even telephone exchanges
due to increased telephone traffic
Ø Consultancy, training, and
solutions support for new operators and developers of WAP
services
An example of the type of niche application that Ericsson is
developing is the BT/Telfort Euro 2000 site. This site was to be
available during the championship, and the number of users across
Europe was very difficult to estimate. The service also had to be
"right first time", as there was not an opportunity to re-engineer
the service. Because of various factors, one of them being that
loading was so critical, JAWAP was not used for this site.
The Euro 2000 site is currently still active. See the URL:
http://193.78.100.17/scripts/SA/PHSA/wml/common/main.wml
Recent forecasts are that Ericsson will gain only 1% of wireless
sites, and that some of these will be more strategic than
profitable. We at Ericsson are very satisfied with JAWAP, and we're
happy to assist in the development and deployment of services with
a low cost of entry. The following are downloadable, free, and form
the basis for any startup service development:
Ø Java 2 SDK, JAVA
Development Kit:
http://java.sun.com/j2se/1.3
Ø JSDK, JAVA Servlet
Development Kit:
http://java.sun.com/products/servlet
Ø JAWAP, Java Application
Framework:
http://www.ericsson.com/developerszone
Ø Ericsson WAP IDE, Ericsson
R320 Emulator:
http://www.ericsson.com/developerszone
Ø Nokia 7110 SDK, Nokia 7110
Emulator:
http://www.forum-nokia.com
Ø Phone.com SDK, Motorola
P7389 Emulator:
http://www.phone.com